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Now recruiting creators

get paid to
rank everything.

Join the iRank Creator Program. Post TikToks and Reels ranking your favorite movies, TV shows, restaurants, travel, music, and celebrities. Earn $1 per 1K views. Paid monthly. Takes 10 minutes to start.

Apply now How it works No follower minimum. Post from your own account.

rank everything
you have an opinion on.

iRank uses head-to-head matchups (this vs. that) to generate real 0-10 scores for the things you actually care about. Think Letterboxd's ranking culture and Beli's matchup mechanic — but unified across every category that matters.

01

Head-to-head, not stars

Pick between two things you love. Repeat. Your ranked list builds itself — no more 200 movies all rated 4 stars.

02

Six categories — plus your own

Movies. TV shows. Restaurants. Travel. Music. Celebrities. And if it's not built in — your friend's cooking, an inside joke, a niche obsession — make it a custom category and rank it.

03

Built to share

Your rankings are the content. Screenshot your top 5, screen-record the matchups, settle the debate — TikTok and Reels both win.

four steps,
ten minutes.

From application to first paid post. No interviews, no portfolio, no follower minimums.

01

Apply

Quick form. Tell us your TikTok and Instagram handles, and which category you'd want to rank first.

02

Get set up

Use your existing account or create a dedicated iRank handle. Add the iRank link to your bio. 10 minutes.

03

Post

Pick one of three formats. Open iRank, rank your stuff, post to TikTok and Reels. The agonizing is the content.

04

Get paid

Report your views once a month. Hit $10 minimum. Get paid via Venmo. No cap, no limits.

post from
your own account.

Your existing audience already trusts you — that's the whole point. Use the account you already have. We'll never ask you to start from zero.

Default path

your.handle

Post from whatever TikTok and Instagram accounts you already use. Add the iRank bio link, tag us, post your rankings. Done.

@your_existing_tiktok @your_existing_ig

Going deeper? (optional)

Some creators want a dedicated account that's iRank-focused — pure ranking content, builds its own audience. If that's you, the recommended convention is:

firstname.ranks
e.g. brandon.ranks · maya.ranks · alex.ranks

Pick whichever path fits your style. Both earn the same. We just want the content out there.

three formats.
that's it.

Pick whichever feels natural. Mix between them. The point is consistency, not perfection.

Format 01

screen-record reaction

Open iRank, rank 10 things in any category. Screen-record while you react out loud. The agonizing IS the content.

  • ● "ranking every Christopher Nolan movie made me cry"
  • ● "I had to choose between Heat and Goodfellas..."
Format 02

top 5 reveal

Show your top 5 in any category with the score badges on screen. People scroll for rankings — give them rankings.

  • ● "my top 5 sushi spots in LA, ranked"
  • ● "I ranked every album from 2024 — here's the top 5"
Format 03

talking head

Look into the camera. Talk about why ranking matters. Pain points, hot takes, why your taste is uniquely correct.

  • ● "I have 200 movies rated 5 stars and I have no idea which is my favorite"
  • ● "stop saying 'top 5 movie' — prove it"

Post the same video to both TikTok and Instagram Reels. Same content, two platforms, both count toward your earnings.

$1 per
1K views

Simple, transparent, no negotiation. The more views, the more you earn. No cap.

$10 Minimum monthly payout
Monthly Paid via Venmo or your preference
Self-report Submit views with screenshot

drop this in
both bios.

Add to your TikTok AND Instagram bio. This link tracks your downloads and credits views to your account. Don't skip it.

Your bio link
irankeverything.com

common
questions.

Do I need to make a new account?

No. Post from your existing TikTok and Instagram. Your audience already trusts you — that's why you're a creator. Some folks like to spin up a dedicated iRank-focused handle (firstname.ranks) but it's optional.

Do I need a big following?

No. We care about content quality, not follower count. Some of our best-performing creators have under 1K followers. The right hashtags and formats can get a video to 100K views from a fresh-feeling account.

Do TikTok AND Instagram Reels both count?

Yes. Post the same video on both. Both sets of views earn $1 per 1K. There's no penalty for cross-posting — actually, we encourage it. Same content, two platforms, double the reach.

How do I get paid?

Once a month, you submit your view counts with screenshots of your TikTok and Reels analytics. Once verified, we send payment via Venmo or whatever method you prefer. Payouts process within 5 business days of verification.

What hashtags should I use?

Required: #irank #rankeverything #toptier. Plus at least one category-specific tag like #movietok, #tvtok, #foodtok, #traveltok, or #musictok. Mix in 2-3 more relevant tags depending on your content.

What categories can I rank?

Six built-in categories: movies, TV shows, restaurants (Restaurants, Coffee & Tea, Bars & Clubs, Desserts), travel (Cities & Destinations, Hotels & Resorts, Sights & Landmarks, Beaches & Nature, Experiences & Activities, Airports), music (Songs, Albums), and celebrities (Comedians, Actors & Actresses, Musicians & Artists, Influencers & Creators, TV Personalities, Directors & Producers, NBA Players, NFL Players). Plus — if it's not built in, make your own custom category. Your friend's cooking. An inside joke. Your group chat's running bit. Anything you and your people argue about.

How often should I post?

3-5 times per week is the sweet spot. The TikTok and Instagram algorithms reward consistency. Less than 2x per week and you won't build momentum. More than 7x and quality usually drops.

What content performs best?

Hot-take rankings, screen-record matchups with audible reactions, and "I ranked every X" reveals. Content where the agonizing is visible — where viewers can argue with you — outperforms calm, polished videos every time.

Do I need to live in a specific city?

No. iRank works for any category, anywhere. Restaurant and travel rankings benefit from being location-tagged, but movies, music, and TV shows work from anywhere on earth.

ready to rank?

Fill out the form below. We'll get back to you within 48 hours with your onboarding doc and access link.

You're in.

Application received. We'll get back to you within 48 hours with your onboarding doc and link to access iRank early.